.New Delhi: Reliance Retail considers to prolong Superdry in to the athleisure segment which will definitely put it in straight competition along with leading sports apparel brand names like Nike, Adidas and Asics.Last year, the British style brand name had actually inked a shared project contract with Reliance Brands for the sale of Superdry's trademark assets in India, Sri Lanka, and Bangladesh for u20a4 40 million (almost 405 crore back then). Superdry's invasion right into the athleisure section in India will definitely be a 1st for the company globally, along with several retail stores set to level throughout India. In the beginning, the firm is going to sell garments, and later shoes after getting BIS license." The company has actually been focusing on a retail format for athleisure items, which has watched a rise in demand due to the fact that the pandemic. It may consume French retailer Decathlon likewise with sizable format shops, while Superdry sports will definitely be actually mid-size stores," mentioned a mall driver familiar with the development.Reliance Retail carried out not respond to ET's queries.Sales of leading sports labels have sprinted in the past two years, driven through raising recognition concerning health and fitness and rising demand for athleisure wear. Along with a population of greater than 1.4 billion, India is one of the fastest-growing and also most extensive international markets for sports wear and also shoes companies.Most worldwide brands have actually been around in the country for more than twenty years and also have developed through relationships along with cricket as well as various other sporting activities. The newer competitors, nonetheless, have been placing on their own as comfy lifestyle and regular athletic wear brand names. India is actually seeing increasing rate of interest in sports such as kabaddi, soccer, beach ball, hockey as well as badminton.Superdry got into the country in 2012 in partnership along with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has collaborations along with independent fashion trend companies in portions like luxury, bridge-to-luxury and high-premium as well as high-street way of life like Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Supervisor, Hamleys as well as Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands additionally obtained toy retailer Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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